Owa Yurika

OWA YURIKA children’s clothes combine cutting-edge British design with Japanese manufacturing processes, textiles, and attention to detail. Founded by mother and daughter duo Yuki and Yuriko Oshima, the kidswear label’s designs reflect a playful yet practical approach to children’s fashion. Yuki and Yuriko believe that helping little girls to express their individuality through clothes will instill confidence in the next generation of young girls and help them to define girlhood on their own terms.The brand places quality and durability at the centre of everything it does, and its mission is to give parents and little girls clothing options that express individuality, taste and an eye for quality without being traditionally girly or frumpy.