Oeuf, pronounced UH-F, is the brainchild of husband and wife duo, Ryan and Sophie. Inspired by the birth of their first child, they embarked on a bold mission to empower modern parents to make sustainable choices with a kick ass ethical kids brand. Oeuf brings you top quality, functional kids wear, sustainably sourced and responsibly produced. Using carefully selected materials from Bolivia and premium cotton from Peru, Oeuf combines a simple and clean style with sustainable production. Expect colourful prints, playful styles and practical shapes. With a bold motto to ‘be good’ Oeuf is committed to the values they stand for and with one t-shirt at a time, they are encouraging more families to follow suit. Now, one of the most widely respected independent fashion brands in the world, Oeuf is reinventing fashion, combining glorious style with a real mission to the change the industry.