Launched in the summer of 2015 by Anne Marie Lie Neilsen and Anja Skov, the name of the brand is a combination of the last names of the two founders. The company now continues its work under Anne Marie and her new partner Anne Charlotte Hovard Lemby, based in Copenhagen. Both owners bring a ton of valuable experience from the fashion and shipping industries. And they complement each other perfectly with their respective set of skills.
The two owners’ extensive experience in such relevant industries shines through in the professional way that the Liewood brand operates. And as both are also themselves mothers of little ones, they have the personal experience of what a young family with a busy modern lifestyle may need. Their first-hand knowledge is evident in the way they’ve designed their product range.
Liewood’s team has said that they want to ‘advocate slow living’ through their products, by creating items can be passed down in families from generation to generation. They truly want their products to become family keepsakes.
Their high standards for durability are very apparent in the sheer quality level of the product range. Make no mistake though, the products are much more than just functional. Each piece is full of personality and carefully crafted into the cutest designs. Their design aesthetic is distinctly Nordic in style.
All their textiles are 100% organic and made in India at a GOTS (global organic textile standard) certified supplier. The quality of the materials is evident as soon as you feel the fabrics.
Shop here for our favourite picks from the Liewood range.